PROJECT DETAILS

This branding concept is part of my pre-designed brand collection for The Timeless Brand Society. This brand embodies a harmonious blend of elegance, boldness, and ethereal charm, designed to make a timeless statement while evoking a refined artisan feel.

The concept centres around the symbolism of bows, representing both sophistication and modern whimsy. 

This pre-designed brand is ideal for wedding professionals, event planners, boutique owners, and creative entrepreneurs who seek to blend elegance with playful femininity. 

Every element of this brand was designed from the ground up, excluding the typography. My process began with a moodboard, followed by hand sketches that were digitally refined using a drawing tablet and then polished in Adobe Illustrator. This meticulous approach ensured that each detail was intentional and cohesive with my vision for the brand.

The concept centres around the symbolism of bows, representing both sophistication and modern whimsy. I began by developing an intricate submark, carefully crafted with detailed line work, scalloped edges reminiscent of lace, and delicate florals to infuse a playful yet elegant touch.

The submark is anchored by decorative typography, featuring a line infill to introduce a subtle boldness that contrasts with the brand’s inherently feminine design. This design makes a statement, positioning the brand as both timeless and high-quality, while still offering a sense of light-hearted fun.

The next phase involved creating a series of emblems. The primary emblem—a refined and ornate bow—was inspired by the larger bow in the submark and complemented by delicate floral illustrations. The bow was designed to evoke an ethereal, semi-sheer appearance, reminiscent of delicate, luxurious fabrics.

In addition to the primary emblem, I developed several variations featuring bows and intricate floral motifs to offer the brand versatility and adaptability across different platforms and mediums. This was followed by the creation of multiple logo variations, including an oval-shaped submark for more streamlined and immediate brand recognition.

The final touch was the development of a primary logo, a simple yet impactful wordmark using the same decorative typography that ties back to the original submark. This cohesive approach ensures the brand makes a lasting impression while maintaining its delicate, elegant identity.