Personal Branding-

Rosey & Co.

CREDITS

Photography @evatarnok

Design & Styling: @amylouisehatch

Shoot Coordination: @lovefrommwai⠀

Makeup @meaganlouisemakeup

Bridal Accessories: @fionalucybespoke⠀⠀

PROJECT DETAILS

After deciding to transition from wedding stationery into graphic design, I recognized the need for a rebrand that would reflect the evolution of my business while still honouring the stability it’s built since its inception in 2009. To symbolize the trust and dependability that clients have found in me over the years, I incorporated blue into my colour palette.

I envisioned this as my forever branding—personal, timeless, and capable of standing the test of time. Nearly five years on, it continues to reflect my vision. My branding needed to speak to the detail and care I pour into every project. I wanted it to evoke the ‘wow’ factor I aim to deliver in each brand I create, leaving a lasting impression that resonates.

Personal Branding Design for Rosey and Co by Rosey Willis gif

To make this mark truly memorable, I crafted a crest rich in intricate detail. This crest features florals significant to me, like sweet peas and roses, and at its base, a Georgian pen illustration that I use as my personal emblem.

This pen represents the illustrative elements in my work and the structured, thoughtful approach I bring to every design project. The crest encapsulates the ornate, detailed, and timeless qualities I strive to infuse into all of my designs.

Branding Design for Rosey and Co by Rosey Willis

In addition to the crest, I created a wordmark logo in an elegant calligraphy font and several logo variations that draw from elements within the crest, such as the Georgian pen and floral motifs. Every piece was meticulously hand-drawn, vectorized, and refined in Adobe Illustrator, reflecting the care and artistry I bring to every client collaboration.

This branding embodies the lasting relationships I’ve cultivated with clients, many of whom have returned time and again, trusting me with new projects over the years. It’s a testament to the mutual respect, understanding, and dedication I foster in every partnership.